MARC O'POLO
20.5% conversion rate

Case Study Marc O'Polo
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Marc O'Polo

About MARC O'POLO

MARC O'POLO was founded in Stockholm in 1967. Since then, the international brand stands for premium modern casual wear made of high-quality, natural materials combined with a modern, urban casualness. In 1997, the company headquarters of the fashion label was moved to Germany, in 2003 the go-live of the online shop. followed. The MARC O'POLO assortment includes several collections per year for women, men and kids fashion as well as its own home and living product range.

Personalized Parcel Inserts
at MARC O'POLO

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Conversion Rate

20.5% of customers who received a parcel insert subsequently made another purchase and redeemed their voucher.

More second purchases

After receiving the first parcel insert, customers purchase more frequently than before the implementation of adnymics.

Increased purchase frequency

Customers repurchased more often and faster after receiving a personalized parcel insert.

The number of purchases per customer increases through the use of personalized parcel inserts.

Challenges

For MARC O'POLO, personalization is not just an option, they see it far more as a strategic corporate orientation. Therefore, the brand attaches importance to a holistic implementation along the entire customer journey. In addition, the omnichannel strategy is going to be further expanded by linking the local stores with the online store.

Why adnymics?

The personalized parcel inserts from adnymics enable MARC O'POLO to transport its personalization strategy right into the shipping package, to inspire its customers with individual content, and thus to further increase customer loyalty. In addition, the company succeeds in optimally linking the retail stores with the online store through geo-targeting.

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