Automated
Direct Mails 2.0

Forget what you've ever known about direct mails. These are different. Automate your direct mail campaigns with Programmatic Print and offer your customers a real added value with 1:1 personalized content.

adnymics direct mail

AI revolutionizes Programmatic Printing

Discover a new age of one-to-one marketing and offer your customers an attention-grabbing haptic experience with our hyperpersonalized print mailings.

100% personalized! The content is individual for each customer - along with automated campaigns.

Higher shopping cart revenues through relevant product recommendations.

Smart automation through defined triggers along the customer journey, in combination with digital channels.

GDPR compliant - no additional opt-in necessary.

Precise addressability with 100% opening rate after arrival in the mailbox.

Conversion rates up to 10% and more as a revenue booster.

On the example of HSE

Customers

Susanne

Susanne

53, shall be reactivated

Lisa

32, is a new customer

Markus

45, it's his birthday

Jetzt mehr zur Success Story von HSE erfahren!

Demografisch

The future is
event-driven!

Mass Mailings? That was so yesterday! Today, it's all about providing customers with 1-to-1 personalized content on an event-driven basis. For example, as a birthday mailing, a second purchase incentive or to reactivate inactive customers. By sending the mailings at the right time along the customer journey, they are perceived even more exclusively and personally.

Data

Are you printing already or still
e-mailing?

Print mailings offer solid benefits compared to their digital counterparts. For example, unrestricted attention - even from customers you can't reach via retargeting or with no opt-in. Print mailings are not deleted unseen! Quite the opposite, they often remain in the household for several months and ensure lasting brand contacts. In short: they bring you higher shopping baskets and are absolutely profitable.

play

Insert name and address?
Programmatic Print is way more.

Thanks to Programmatic Print, simple segmentation has become personalization. This offers countless opportunities to get the most out of your customer data - without any extra effort. Every customer receives an individual, event-driven mailing - fully automated.

Want a first impression?
Have a look at our case study with HSE

Learn more about print mailing automation now!

adnymics direct mail
campaigns - this is what’s possible:

Data usage that couldn't be easier

Easy data transfer via an existing CRM system or via a simple file export to the adnymics Direct Mail Automation software.

Fully automated campaigns:

Set triggers for special occasions or aligned with digital campaigns when your mailings will be sent automatically across Europe.

Maximal measurability

Individual incentive codes, QR codes or PURLs allow you to measure precisely on the adnymics dashboard, and A/B tests and cohort analyses allow you to compare the mailing performance.

How the adnymics
solution works

A simple connection to any system sets the foundation for your fully automated direct mail campaigns. Without complex integration steps, we can get started right away.

Direct Mail Step 1

adnymics analyzes
the customer data

The AI-supported software from adnymics analyzes the existing data and order history of your customer. Based on this, a unique direct mail is created for each customer - with individual product recommendations, personal offers and coupons. You can also recommend the nearest store or events in the vicinity – geo-targeting makes it possible.

adnymics generates the
personalized direct mails

And action! Based on your templates, the defined sending rules and the required mailing formats, the adnymics software automatically compiles all personalized direct mails for sending.

Direct Mail Step 2
Direct Mail Step 3

Your mailings are printed and sent
by the lettershop

The print data is automatically transferred to a lettershop that meets all specific requirements. If required, we take care of address verification and sorting. And then off you go - Europe-wide and at weekly intervals, if you like. 

Thanks to the adnymics plattform, you have all your campaign KPIs at a glance and can react flexibly at any time.

Calculate pricing

Sound smart? Is smart!

Calculate the price for your specific use case of direct mails!

FAQ - Frequently asked questions

Based on location, printing technology, prices and other specific requirements, the most suitable lettershop is automatically selected from our partner network. 

We are also happy to work with your existing lettershop partner.

The easiest way to send us your customer data is in the form of an spreadsheet or via an automatic export from your CRM system, if available.

The lettershop takes over the verification of all recipient addresses and we also send you back the cleared list so that you can update your customer data.