Profitable reactivation of inactive customers.

eXXpozed Success Story
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About eXXpozed

eXXpozed is the specialist for outdoor sports. The onlineshop offers outdoor clothing, ski fashion and mountain sports equipment of the top brands for all who like to be outside. The online retailer can look back on more than 20 years of experience in mountain sports. A constantly growing range of manufacturers with the latest technologies characterize the product range of eXXpozed.

Personalized Direct Mails
at eXXpozed

Strong revenue growth

Sending personalized print mailings to inactive customers significantly increases revenue.

0 %

Conversion Rate

Die Einlöserate der individuellen
Gutscheine erreicht bis zu 4.2%. 

max. success of segmentation

Through the 1:1 personalization of product recommendations, segmentation by activity type achieves maximum success.

Sucessful reactivation of customers who have not shopped for more than 6 months.




53, Mountain biker


32, likes hiking


45, Camping Fan


As diverse as outdoor sports are, so are the interests of athletes. In order to successfully reactivate inactive customers, the challenge is to select the relevant product suggestions from the wide range. Only when the customer's needs are met they return to the online store.

Why adnymics?

With personalized direct mails, eXXpozed reaches each customer individually according to their activity type. The personal product recommendations are based on the purchase history in the preferred color, at the right season and with suitable cross-selling offers. This way, eXXpozed optimally meets the specific interests of each customer and promotes the repurchase rate.

Want some examples?

Experience it for yourself: the good feeling of holding samples of our personalized parcel inserts and direct mails in your hands!

Individual pricing

Sounds smart? Is smart! Calculate the price for your individual case!