37 % Coupon redemptions in the store

Galeria Karstadt Kaufhof
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About Galeria Karstadt Kaufhof

Galeria Karstadt Kaufhof, headquartered in Essen, stands for tradition and future as the second largest department store group in Europe. Founded in 1881, the company has been offering its customers an inspiring shopping experience at 243 locations since the merger of Karstadt and Galeria Kaufhof - characterized by quality, service, advice and innovations. The comprehensive range of products extends from fashion, shoes, handbags and beauty to home, sports and toys. The stores in prime city center locations and the mobile and online services complement each other to create a comprehensive shopping experience.

Personalized Parcel Inserts
at Galeria Karstadt Kaufhof

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higher shopping carts

Customers who received an adnymics parcel insert bought more: the shopping cart value was 22 percent higher than the average.

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On average, 6.4 percent of insert recipients made a repeat purchase in the online store or in a store

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Coupon redemption in stores

37% of redemptions nationwide were made at one of 96 department stores.

6.4% of insert recipients shopped again
online or in the Galeria Karstadt Kaufhof store.


As an omnichannel department store with a nationwide store network and a growing online business, Galeria Karstadt Kaufhof was looking for a parcel insert solution that would link the digital and store business while appealing to customers with personalized offers. It was also important for Galeria Karstadt Kaufhof to find a simple, automated process for producing parcel inserts in its own logistics centers.

Why adnymics?

Galeria Karstadt Kaufhof draws the attention of online customers to the products on offer in the online store and in the nearest store with personalized parcel inserts from adnymics. In selected online orders, customers are personally addressed with parcel inserts and, based on gender and purchase history, suitable products are recommended for the next purchase. In this way, the omnichannel department store bridges the gap to the store business and addresses each customer individually with 360-degree personalization. The parcel inserts are produced automatically in the shipping logistics.

Want some examples?

Experience it for yourself: the good feeling of holding samples of our personalized parcel inserts and direct mails in your hands!

Individual pricing

Sounds smart? Is smart! Calculate the price for your individual case!