62% higher
Shopping carts

Header dots

About Shoepassion

Since 2010 Shoepassion has been all about hand-made premium leather shoes. The Berlin-based shoe brand is active in seven countries with its own online-shops and also has its own retail stores in Berlin, Munich, Hamburg, Düsseldorf, Frankfurt am Main and Cologne, as well as in Warsaw and Zurich. In 2016 Shoepassion merged with the long-established German premium shoe brand Dinkelacker.

Personalized Parcel Inserts
at Shoepassion

0 %
higher shopping carts

Customers, who received a personalized parcel insert bought more frequently and their order value was 62 per cent higher than the AOV of Shoepassion customers.

0 %


0 %
gesteigerte Kauffrequenz

The smart parcel inserts brought Shoepassion customers back to the online store 50 percent faster to make another purchase.

0 %
more orders per year

Smart parcel inserts generate an average of 6% more orders at Shoepassion each year.

Shoepassion package inserts generate
6% more orders annually


With its brand essence, Shoepassion stands for the highest quality, advisory expertise and service - and the Berlin-based company wants to demonstrate this not only with its shoes. Its shipping parcels are also intended to reinforce the high-quality environment and convey individual service and competence to customers, with elegant packaging materials as well as an individual customer approach and relevant product recommendations.

Why adnymics?

With adnymics' personalized parcel inserts, Shoepassion can create individual, customer-relevant product recommendations that fit perfectly into the high-quality environment of a typical Shoepassion parcel. This is intended to increase customer loyalty and repurchase rates among Shoepassion's discerning clientele. Shoepassion also wants to address customers from its international stores with individual inserts.

Want some examples?

Experience it for yourself: the good feeling of holding samples of our personalized parcel inserts and direct mails in your hands!

Book demo

Sounds smart? Is smart! Take a look at the adnymics software live and in color - via online demo!