About Galeria Kaufhof

Galeria Kaufhof – The Cologne-based company represents tradition and the future of European department
stores. Founded in 1879, the company offers its customers an inspiring shopping experience
nationwide in 96 stores – characterised by quality, service, advice, and innovations. Their product
line, which includes hundreds of thousands of individual products, ranges from fashion, shoes,
handbags, beauty, to home, sports, and toys. Well-located stores in the inner city along with mobile
and online services complement each other to create a comprehensive shopping experience.

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For Galeria-Kaufhof,

Adnymics Smart Parcel Inserts delivered…

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5x

Return On Ad Spend

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22%

higher AOV

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6,4%

Insert Conversion

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37%

Coupon redemption at the store

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Challenges

As an omnichannel retailer with a nationwide network
of stores and a growing online business at kaufhof.de, Galeria Kaufhof was looking for a
parcel insert solution that combines the digital and brick-and-mortar business and, at the same
time, appeals to customers with personalised offerings. Furthermore, it was important for Galeria
Kaufhof to find an easy, automated process for producing parcel inserts in its proprietary logistics centres.

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Why Adnymics?

Galeria Kaufhof refers online customers to the online shop offering at kaufhof.de and to the nearest stores
using personalised parcel inserts from Adnymics. In selected online orders, customers are personally
addressed with parcel inserts and, depending on gender and purchasing history, the appropriate products
are recommended for the next purchase. In doing so, the omnichannel retailer builds a connection
to its brick-and-mortar business and uniquely addresses every customer with 360-degree personalisation.
Parcel inserts are automatically produced in Galeria Kaufhof’s shipping logistics.

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Our solution

Smart Parcel Inserts for Galeria Kaufhof

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    Geo-targeting is used to suggest
    the nearest Kaufhof store incl. address and business hours.

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    A dynamic coupon code, with
    personalised value for new and existing customers, makes the inserts measurable and they can be redeemed
    both at kaufhof.de and at any of the 96 stores.

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    Every kaufhof.de customer
    is personally addressed.

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    Personalised product recommendations are
    put together that are tailored to kaufhof.de customers’ surfing and purchasing habits.

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Heike Zamzow

Project Management, Digital Marketing at Galeria Kaufhof

We detected a significant increase in the repurchase rate – around ten percent of
insert recipients made repeat purchases with us. We are especially happy about
the fact that the bridging to the stores works and that online customers are
encouraged to shop at one of our 96 nationwide department stores thanks to the
parcel inserts.

Video: Smart Parcel Inserts in action at Galeria Kaufhof


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November 28, 2017
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