About Shoepassion

Since 2010 Shoepassion has been all about hand-made Italian leather shoes. The Berlin-based shoe brand is online in seven countries and has opened retail locations in Germany, Switzerland and Poland. In 2016 Shoepassion merged with long-standing premium shoe brand Dinkelacker.

For Shoepassion,
Adnymics Smart Package Inserts delivered:


Return On Ad Spend


higher AOV


shorter repurchase cycle


more orders per year


The Shoepassion brand stands for premium quality, excellent customer service, and personalised fashion advice. The company wanted to be sure these core brand values were clearly manifested not only in the company’s products, but through each and every customer touchpoint. Just like the product itself, Shoepassion’s parcels must strongly convey the brand image, personal service, and expertise. Although Shoepassion was already using premium packaging, the brand felt a personal touch was missing from their boxes.

Why Adnymics?

Adnymics’s Smart Inserts helped Shoepassion deliver personalised and relevant recommendations and content at the key moment of the customer’s unboxing experience. The inserts express the brand’s high quality image and fit perfectly into Shoepassion’s overall packaging concept. Shoepassion’s international customers are addressed in their respective language with messages that support the purchased product and the buyer’s personal profile. In addition to brand-building, the inserts lead to an increase in customer loyalty and repeat purchase rates and overall satisfaction ratings.

Our solution

Smart parcel inserts for shoepassion
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    Every single Shoepassion customer is addressed personally.

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    Individual product recommendations are generated matching the interests and shopping journey of every single Shoepassion customer.

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    The referral to the closest store expands the impact of the inserts to theretail business.

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    The performance of the inserts can be tracked precisely and monitored easily.

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    By explaining the company‘s philosophy the premium brand image is perfectly expressed inside the package.

  • Simon Kronseder

    Head of Marketing,
    Adnymics has helped us expand our ability to advise our customers, while ensuring a premium quality ecommerce experience all the way through the opening of our parcel. The performance rates speak for themselves. Thanks to the Adnymics process experts, integration of the solution into our dispatch processes was swift and easy.

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