About ORSAY


ORSAY, founded in 1975 and based in Willstätt, Baden-Württemberg, is a retailer specializing in the fashion demands of young women. The retailer operates more than 670 stores in over 30 countries and focuses in particular on expanding online sales as part of its growth strategy: The online store and a corresponding app enable customers in Germany, Austria, Poland, the Czech Republic, Slovakia, Hungary, Romania, Croatia and Slovenia to have an individualized customer journey.

Smart parcel inserts at ORSAY

Increased conversion rate
Customers verifiably made purchases with the personalized offer after receiving the package insert from Adnymics.
Increased repurchase rate
Compared to customers who did not receive a package insert, the repurchase rate among the recipients increased significantly.
Double-digit Return on Ad Spend
In a very short period of time, the success of the measure enabled the company to regain its investment in the Adnymics solution.

Challenges

In the fast-moving fashion business, omnichannel solutions are becoming increasingly important. In order to convert buyers - offline and online - into returning customers, it is important to encourage them to buy again with targeted messages at as many touch points as possible. For this reason, ORSAY has been relying on the expansion of online channels as part of its sales strategy for quite long time now and is laying the foundation for increased customer loyalty with customized content and loyalty programs.

Why Adnymics?

The decision for the smart parcel inserts from Adnymics is a logical consequence of the measures that have so far mainly been implemented online to increase customer loyalty with personalized content. The Munich-based technology company enables ORSAY to ideally extend its online sales strategy into the offline world: Starting with a personal salutation, individualised product recommendations and appealing content, ORSAY responds to the customer's individual needs and offers a seamless shopping experience right through to the shipping package.
SIGNIFICANT INCREASE OF PURCHASE FREQUENCY
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    Dynamic coupons encourage the customer to buy again - whereby the type of coupon varies depending on the customer's characteristics.

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    Adnymics identifies customer-specific product and outfit inspirations that specifically address the fashion interests of the customer.

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    An appealing text in the smart parcel insert arouses the customer's interest and is perceived by the customer as special appreciation.

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    Each customer is addressed personally in the 4-page parcel insert.

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Interested?

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  • Isabell Rösch

    Customer Relationship Manager ORSAY
    Reaching ORSAY customers with the right content in after sales is an important tool for us to increase customer satisfaction and thus customer loyalty. In addition, the individual voucher codes printed in the package inserts enable us to ideally link the online business with the stationary ORSAY stores.