ORSAY, founded in 1975 and based in Willstätt, Baden-Württemberg, is a retailer specializing in the fashion demands of young women. The retailer operates more than 670 stores in over 30 countries and focuses in particular on expanding online sales as part of its growth strategy: The online store and a corresponding app enable customers in Germany, Austria, Poland, the Czech Republic, Slovakia, Hungary, Romania, Croatia and Slovenia to have an individualized customer journey.
Smart parcel inserts at ORSAY
Increased conversion rate
Increased repurchase rate
Double-digit Return on Ad Spend
Dynamic coupons encourage the customer to buy again - whereby the type of coupon varies depending on the customer's characteristics.Close
Adnymics identifies customer-specific product and outfit inspirations that specifically address the fashion interests of the customer.Close
An appealing text in the smart parcel insert arouses the customer's interest and is perceived by the customer as special appreciation.Close
Each customer is addressed personally in the 4-page parcel insert.Close
Reaching ORSAY customers with the right content in after sales is an important tool for us to increase customer satisfaction and thus customer loyalty. In addition, the individual voucher codes printed in the package inserts enable us to ideally link the online business with the stationary ORSAY stores.