About foodspring


Since 2013, foodspring® stands for fitness and healthy nutrition. Taking functional food to the next level was and always will be the vision of the brand. The Berlin-based company focuses on a customized approach: with individual product recommendations that match the user's fitness goals and high-quality advices in the content area, foodspring® offers every customer exactly the fitness service they need and which is relevant to them.

Smart Parcel Inserts for Foodspring® deliver:

25%

Higher AOV
Customers bought more frequently and their order value was 25% higher than the AOV of customers that didn’t receive a smart insert.

9x

ROAS
Return On Ad Spend

6%

Repurchase Rate
6% of new customers, who received a coupon code with their first order, used it to buy once more

7

Languages
Foodspring® customers received their package inserts in 11 different countries in 7 languages.

Challenges

Prior to Adnymics, Foodspring® used generic parcel inserts. What the company found was that these inserts didn’t align well with their brand promise of providing personal advice to every customer. Under the old generic insert model, all customers received the same message, no matter whether they were trying to add muscle or lose fat. Foodspring searched for a better solution that would support reaching customers around the globe in multiple languages with personalised content, recipes, and product recommendations to improve customer loyalty.

Why Adnymics?

Adnymics’s Smart Inserts provided individualised product recommendations tailored to each customer’s needs as well as relevant content, including recipes and workout techniques. What’s more, Adnymics’s flexible system made it possible to produce inserts in seven languages for shipping to 11 different countries.
6% OF FOODSPRING®’S FIRST-TIME CUSTOMERS
MADE A SECOND PURCHASE BECAUSE OF SMART INSERTS.
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    Every single foodspring® customer is addressed personally.

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    Individual product recommendations are generated matching the interests and shopping journey of every single foodspring® customer.

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    Adnymics’ just in time printing of smart inserts integrates seamlessly into foodspring®‘s warehouse processes.

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    Individual content extends the foodspring ® brand into the package. The insert is produced in 7 languages and delivered to 11 countries.

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    The performance of the inserts can be tracked precisely and monitored easily.

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    A 16-page insert offers plenty of space to present additional ideas such as recipes to add value to the customer experience.

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Interested?

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  • Lena Langhoff

    Head of CRM foodspring
    With Adnymics’s help, we are able to provide in-depth expertise in every parcel. Customers love the experience, and Adnymics’s Smart Parcel Inserts have significantly improved customer loyalty and satisfaction. What’s more, Adnymics supports customised inserts in a variety of languages, so now we can address customers in every country in their own language, while offering an awesome customer experience.