About AmbienteDirect


AmbienteDirect was launched back in 1998 as Germany's first online shop for design products. Today, the design pioneer supplies more than 400,000 satisfied customers from all over the world with stylish furniture and home accessories. AmbienteDirect delights its customers with high-quality products, user-friendly multichannel shopping experience and an individual service and advice approach. Seeking for new ways to address their customers individually, AmbienteDirect chose the Adnymics solution in 2015.

Smart Parcel Inserts for AmbienteDirect deliver:

250%

improve over email marketing
The conversion rate of coupon codes in the inserts was 250% higher than with other comparable advertising tools like E-Mail marketing.

11x

ROAS


Return on Ad Spend

96%

more page impressions
Customers which returned to the online shop due the PURL in the insert visited 96% more pages than the AmbienteDirect average.

6%

hit rate on PURL


6% of the customers used the personalized URL (PURL) to return to the site and look at their personal recommendations online.

Challenges

AmbienteDirect had high production costs and a response rate to their product catalog that was too low in return. Thus, AmbienteDirect was open to the new advertising form, which would address the customer in the valuable unboxing moment instead of a catalog. The idea of reaching out to the customer with individual product recommendations and thus increasing the repurchase rate excited the decision-makers.

Why Adnymics?

With Adnymics smart parcel insert solution, AmbienteDirect can now provide personalised product recommendations that match each and every customers's sense of style. In addition, using Adnymics, AmbienteDirect was able to easily implement personalised landing pages (PURLs) based on the inserts to measure performance of personal product recommendations and marry the impact of combining online and offline data and media.
6% OF PARCEL INSERT RECIPIENTS RETURNED TO THE ONLINE STORE.
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    Individualised incentive campaigns make the performance easily measureable.

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    Individual product recommendations are generated matching the interests and shopping journey of every single AmbienteDirect customer

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    PURLs allow precise tracking of customers who returned to the online shop.

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    Adnymics’ just in time printing of smart inserts integrates seamlessly into AmbienteDirect‘s warehouse processes.

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    Every single AmbienteDirect customer is addressed personally.

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    Promoting current bestsellers, seasonal highlights, or high in stock items..

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Interested?

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  • Christine Detzkeit

    Head of Online Sales, AmbienteDirect
    We wanted to address customers directly in the parcel with personal product recommendations. Adnymics`Smart Inserts were the most flexible and easiest solution to deploy and delivered significantly better results than our traditional, paper-based product catalogue.