Target Packaging for Online Retailers - Process

TARGET PACKAGING FOR ONLINE RETAILERS

PROCESS

Produce a personalized marketing insert for each of your customers
- on demand, just-in-time directly at your packaging line!




Your customer browses your online shop. Meanwhile our web analysis and recommendation software analyzes, among other things, his or her surfing patterns, shopping cart actions, purchasing history and product data. Based on this data, it creates matching product recommendations for every customer. When he or she has completed his or her order, the system transforms the recommendations automatically into a personalized, multi-page insert.




As soon as the parcel is packed for your customer, our software starts the printing process for the personalized insert. The printing takes place just-in-time, directly at the packing station of your logistic center or at the place of your fulfillment service provider. The corresponding printing system is provided by us. The warehouse staff puts the insert into the parcel.




After opening the package at home, your online buyer reads his personalized marketing insert and by this is perfectly advised by you! Because of the perfectly matching offers, he or she will be motivated to place another order and this will increase your turnover! A win-win situation for everybody involved!