In 1998 AmbienteDirect was the first online shop in Germany to focus on design products, including furniture, lighting and accessories.
Today this design pioneer ships to more than 400,000 satisfied customers all around the
world. AmbienteDirect delights users with high-quality products, a comfortable multi-channel
shopping experience and personalised advice and service.
Return on Ad Spend
improvement over email marketing
hit rate on personalized URL
more page impressions
AmbienteDirect’s traditional product catalog was expensive to produce and ineffective in delivering new customers.
What’s more, a paper-based catalog couldn’t provide the personal service and advice that customers expected from the AmbienteDirect brand.
With Adnymics smart parcel insert solution, AmbienteDirect can now provide personalised product recommendations that match each and every customers’s sense of style. In addition, using Adnymics, AmbienteDirect was able to easily implement personalised landing pages (PURLs) based on the inserts to measure performance of personal product recommendations and marry the impact of combining online and offline data and media.
Individualised incentive campaigns make
the performance easily measureable.
Individual product recommendations are
generated matching the interests and shopping journey of every single AmbienteDirect customer
It can be precisely measured
through PURLs how many users found their way back to the online shop.
Adnymics’ just in time printing of
smart inserts integrates seamlessly into AmbienteDirect‘s warehouse processes.
Every single AmbienteDirect
customer is addressed personally.
Seasonal higlights or accessories are
displayed perfectly fitting the purchase.
Head of Online Sales, AmbienteDirect
We wanted to address customers directly in the parcel with personal product recommendations. Adnymics`Smart Inserts were the most flexible and easiest solution to deploy and delivered significantly better results than our traditional, paper-based product catalogue.
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