About AmbienteDirect

In 1998 AmbienteDirect was the first online shop in Germany to focus on design products, including furniture, lighting and accessories.
Today this design pioneer ships to more than 400,000 satisfied customers all around the
world. AmbienteDirect delights users with high-quality products, a comfortable multi-channel
shopping experience and personalised advice and service.

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AmbienteDirect uses Smart Parcel Inserts to deliver:

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11x

Return on Ad Spend

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250%

improvement over email marketing

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6%

hit rate on personalized URL

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96%

more page impressions

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Challenges

AmbienteDirect’s traditional product catalog was expensive to produce and ineffective in delivering new customers.
What’s more, a paper-based catalog couldn’t provide the personal service and advice that customers expected from the AmbienteDirect brand.

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Why Adnymics?

With Adnymics smart parcel insert solution, AmbienteDirect can now provide personalised product recommendations that match each and every customers’s sense of style. In addition, using Adnymics, AmbienteDirect was able to easily implement personalised landing pages (PURLs) based on the inserts to measure performance of personal product recommendations and marry the impact of combining online and offline data and media.

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Our solution

Smart parcel inserts for AmbienteDirect

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    Individualised incentive campaigns make
    the performance easily measureable.

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    Individual product recommendations are
    generated matching the interests and shopping journey of every single AmbienteDirect customer

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    It can be precisely measured
    through PURLs how many users found their way back to the online shop.

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    Adnymics’ just in time printing of
    smart inserts integrates seamlessly into AmbienteDirect‘s warehouse processes.

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    Every single AmbienteDirect
    customer is addressed personally.

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    Seasonal higlights or accessoires are
    displayed perfectly fitting the purchase.

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Christine Detzkeit

Head of Online Sales, AmbienteDirect

We wanted to address customers directly in the package with personal product recommendations. Adnymics`Smart Inserts were the most flexible and easiest solution to deploy and delivered significantly better results than our traditional, paper-based product catalogue.

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September 3, 2017
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