About Shoepassion


Since 2010 it’s been all about hand-made Italian leather shoes for Shoepassion. The Berlin- based shoe brand is available online in seven countries, and has opened retail locations in five German cities, as well as Zurich (Switzerland) and Warsaw (Poland). In 2016 Shoepassion merged with long standing premium shoe brand Dinkelacker.

Shoepassion customers,
who received a smart parcel insert...

Challenges

Shoepassion stands for premium quality, excellent customer service and personal advice. This is clearly manifested in its products, but Shoepassion wants to convey this at every customer touchpoint. Packages must convey the brand image, personal service and expertise. Shoepassion was already successfully using premium packaging, but was still missing the personal touch.

Why Adnymics?

Adnymics’ smart inserts allow Shoepassion to deliver relevant recommendations and content at exactly the right moment. The inserts perfectly express the brand’s high quality image and fit into the overall packaging concept. Shoepassion’s international customers are all addressed in their respective language. In addition to brand-building, the inserts also lead to an increase in customer loyalty and repeat purchase rates.

Our solution

Smart parcel inserts for shoepassion
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    Every single Shoepassion customer is addressed personally.

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    Individual product recommendations are generated matching the interests and shopping journey of every single Shoepassion customer.

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    The referral to the closest store expands the impact of the inserts to theretail business.

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    The performance of the inserts can be tracked precisely and monitored easily.

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    By explaining the company‘s philosophy the premium brand image is perfectly expressed inside the package.

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  • Simon Kronseder

    Head of Marketing at Shoepassion
    With the help of Adnymics we can extend our advisory competence as well as our aspiration for premium quality into the package. With success: The performance rates speak for themselves. Thanks to Adnymics‘ process experts, the integration of the solution into our dispatch processes was swift and easy.

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